Re-inventing how people relate to good causes that change the world has been a lifetime obsession for me, and I’ve made it the focus of my career for nearly 50 years, writing at least eight books on the subject. Some time back, I wrote my book, below, a light, lively exploration of how simple storytelling skills help us to help others in all sorts of creative and enjoyable ways. Its objective was to enable aspiring innovative writers to focus on how best they can make positive differences in this troubled world by telling their stories with power, passion, and impact that will ensure they stick and endure. That’s my passion.
In this book, George Smith explores, defines, and illustrates the crucial role of creativity in communicating with charity supporters. I loved this book because it changed the rules for an entire trade and is still seen as the best book ever on creativity for good causes.
It challenges established thinking yet is packed full of ideas and solutions. From decades of running a successful advertising agency, the author honestly describes and analyses hundreds of effective and less-than-effective fundraising campaigns in a perceptive, often delightfully funny way.
It’s brilliantly written, quirky and provocative, plus packed with practical benefits for any professional communicator. This book should be on every world-changer’s bookshelf.
In this book basic politeness, previously viewed as an expensive, time-consuming administrative chore, author Lisa shows conclusively to be perhaps the single best fundraising opportunity of them all, particularly in securing a donor’s all-important second gift.
An ‘ology’ is a really big thing. With an ology, you’re a scientist. In Thank-ology the author elevates an attitude of gratitude to a richly creative and productive art backed by a precise understanding that produces results with certainty. I value it particularly because it’s packed with copyable examples and easy-to-follow guidance, all in an accessible style that reassures readers that here is friendly guidance through the intricacies of using thanking seriously, safely, and sincerely to warm the hearts of those who’ve just done something wonderful. The checklists, visuals, and open sharing of ideas really appealed to me, making this a book to treasure.
Get the nonprofit book by Lisa Sargent that shows you how to transform your fundraising results and lift your donor retention to new highs through the often-overlooked power of proper thanking.
Complete with gratitude brain science, field-tested samples, and page after page of show-stopping results across donation thank-you letters, donor newsletters, annual reports, welcome packs, and more – plus a 6-step framework to ensure your donor thank you success every time – put your nonprofit first in line to buy this book.
Praise for Thankology: “Chapter by chapter, [Lisa Sargent] defines and describes the key milestones that will be fundraising's…
Great service organisations depend on great fundraising, but so often the understanding of what’s really required to consistently deliver great fundraising performance somehow eludes many of the best causes. In defining what it takes to dependably deliver truly spectacular and sustainable levels of voluntary income, this book walks the talk, detailing case studies of persistent achievement that truly deserve the descriptor ‘great’.
In describing what great fundraising means in detail, Alan Clayton exposes organisational foibles and shortcomings that can all be overcome, and so points out practical ways towards increased income for any organisation, plus how to be a happier, enriched workplace too.
Unlock new growth opportunities by transforming your organization's approach to fundraising
In Great Fundraising Organizations, renowned nonprofit consultant Alan Clayton delivers a proven blueprint for charities and non-profits worldwide to scale their fundraising efforts and their effectiveness. Based on data gathered over twenty years of work with more than 500 organizations including Unicef and WWF, this book explains exactly what works and why, revealing to readers the rigorously researched mindsets, strategies, and practices in use by Great Fundraising Organizations (GFOs)-rare organizations that have the ability to unlock the fundraising revenue they need to meet or exceed performance and mission goals.…
If you value startling insights designed to raise or save £millions backed by a straight-talking, no-nonsense approach rooted in more than 50 years in his craft, this book is for you. Roger Craver is The Agitator, founder and writer-in-chief for one of America’s most respected and influential websites in the field of not-for-profit fundraising.
In this book, Roger tears open the facade of successful fundraising today to expose the flaws that are limiting fundraisers’ ability to raise more, thus condemning organisations to massive underachievement. I loved the fact that, on top of the author’s unrivalled expertise and insights, this book’s core concerns and conclusions are based on a three-year study of donor retention and commitment among 250-plus nonprofits in the US and the UK.
For three years, Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K. His singular aim was to uncover why donors quit an organization and what can be done to make them stay. Among many findings, he uncovered seven key drivers that deepen a donor's commitment, the eight primary reasons why donors stop giving, and the major barriers to donor retention. There's gold in your current donors and Retention Fundraising is a detailed map for mining those riches. Book also has a dedicated website for discussion and updates: retentionfundraising.com. Complements The Fundraiser's Guide to Irresistible…
Lots of inspirational, great things have been said over the ages by all sorts of people about the unique and essential process of giving to help others in need, an unquenchable, often undervalued quality of the human condition. Harvey McKinnon has researched in multiple unlikely places to unearth profound sayings and sound advice designed to spur the listener on to support a great cause or to lead others to support similar good works.
I loved the way, in his inimitable quirky style, Harvey delivers surprising yet helpful insights in an easily digestible format, with an inspirational, witty insight on every page. Among its many delightful surprises, Dolly Parton has more quotes included than Aristotle, Gandhi, and the Buddha combined.
I refer to it frequently just for a wise thought, a different take, a revelation, a chuckle, or a valuable insight. I’m never disappointed. You’ll want to keep this book close at hand.
Whether you are a nonprofit leader, volunteer, or simply someone who wants to make a difference, this book will inspire you. With each turn of the page, you will be reminded that hope, determination, and resilience can help you achieve your goals and dreams. And you'll recognize that you too have the ability to make a meaningful impact in your community and beyond.
Filled with thought-provoking messages from some of the world's greatest thinkers, activists, and visionaries, this book is a must-read for anyone who cares about motivation, success and purpose; an indispensible collection of quotes for every occasion and…
It’s about the power of well-told stories to make a difference in ways large and small, so changemakers can change the world for the better. Stories are everywhere, not merely a part of us but irrevocably intertwined through our DNA. Stories stimulate, soothe, and stir, lift our spirits, wake our passions, make our steps spring, and our hearts soar. To access any human emotion, study stories.
Storytelling is the most versatile, valuable asset for any creative writer. To win the sale, spark the buzz, plant the seed, secure the gift, spur efforts, and turn arguments, writers need to engage, interest, involve, inspire, and move people to action. We do that best by telling great stories. My book explains how to do it well.
